How Being You Impacts Your Business

You may not have thought about how being you impacts your business.

You might not have considered the impact that knowing and living your purpose can have on your business.

Or it might be something you think about all. the. time. because you feel a disconnect between who you really are and who you’re being, or between that meaning you crave in your life and the business you’re actually building.

The thing is that being you and living your purpose is foundational.

Totally essential.


“The ONLY way you’re going to become the you who you’re supposed to be, the ONLY way you are ever going to find fulfillment and true soul satisfaction in your business and the ONLY way you’re going to create financial wealth? Is by being whole-heartedly, passionately, messily, but abso-freaking-lutely you.” ~ Kat Loterzo

That’s a pretty awesome quote.

And very true.

So, let’s look into it a little bit . . .

How Being You & Living Your Purpose Impacts Your Business

Your purpose is your reason for being.

It’s not a goal or a passion or a value or a passing interest.

It’s the very core of who you are . . . the core that you express through all you do . . . the ultimate expression of you.

Wouldn’t it just make sense that you’d want that as the foundation of your business?

It gives your business meaning.

It gives it a power, even.

A freedom.

A freedom of expressing who you’re here to be and what you’re here to do.

Of using your gifts.

Of sharing your message.

Of serving your clients.

And I think that’s amazingly freaking awesome!

So what about the being you part?

“So, if my husband were to walk in right now and listen to me filming this video, I wouldn’t want him to be like, ‘Dude, Nik, that is not how you talk.'” ~ Nikki Elledge Brown

That quote makes me giggle.

But it’s extremely powerful.

When Nikki said it, she was talking about how to attract your dream clients. She said that you need to know your value, know who needs that value, and then communicate that value to the people who need it in a “smart, authentic way” . . . in a way that’s the same as who you are in the rest of your life.

Why does that matter?

It matters because when you’re you, people resonate with you . . . or they don’t (which is also a good thing because then you attract the people who are perfect for you).

It matters because if you act like someone you’re not, you attract people who resonate with that instead . . . which isn’t who you are. They don’t actually know, like and trust the real you. And . . . you might not really like them either :).

And it matters because if you’re fake and you attract those people who resonate with that . . . and then act like your real self later . . . you blow your credibility and trust and your clients say, “Dude, you’re way different than I thought.”

Not a good thing.

It’s about integrity.

Plus, if you hide who you are or put on a “business face” or a “professional face” or another mask that you think is more appropriate, you put out an energy that inhibits your ideal, perfect, dream clients from knowing you and thinking you rock.

And, really, it screws up what you want to do in your business.

As the awesome Erika Lyremark wrote:

“When you are yourself in business, you attract exactly who and what you need.”

So . . . in the comments, let me know if you’ve considered the importance of being you and living your purpose in your business. Are you or are you not being you? And what has your experience of it been?

By | 2018-01-07T23:25:27+00:00 May 28th, 2014|Life Purpose|48 Comments


  1. Cheryl May 28, 2014 at 7:06 pm - Reply

    Not being authentic in what I really wanted to be saying and in the voice that is truly mine led me to almost give up what I am doing. It sucked the life out of me. Now I am back to enjoying my message and what I write. Also when the real me is unleashed, I get the most feedback.

    • Leanne May 28, 2014 at 7:14 pm - Reply

      Oh, yes. That feeling of having the life sucked out of you is so true. I should actually add that to my post. I was communicating with a couple of people about that recently. Trying to be someone you aren’t is exhausting. It does literally kill you. It’s so awesome that you’re being you now and loving what you’re doing :).

  2. Shae May 28, 2014 at 7:28 pm - Reply

    Nikki’s quote is hilarious. Being authentic is so important but there’s also no owners manual on how to be authentic. These are some really great tips Leanne. Thank you.

    • Leanne May 28, 2014 at 7:51 pm - Reply

      True about no owner’s manual. It’s a process of coming to know yourself and how you express it.

  3. Teri May 29, 2014 at 7:45 am - Reply

    I used to struggle with this in my personal life but finally got to a point where I didn’t care what anyone thought of who I was, I was tired of trying to be that someone who everyone would like. I carry that over into my business now and find that in business and personal life, I have more people who like me now than I did when I was “faking it”. Great points here!
    Teri recently posted…The Secret to Blogging SuccessMy Profile

    • Leanne May 29, 2014 at 9:24 am - Reply

      So true, Teri! There’s an energy that we send out when we’re faking it and in spite of trying so much to be liked, we mess it up by that energy that we’re putting out there. We’re so much more liked (and by the “right” people) when we’re just our true selves.

  4. Dawn Golden May 28, 2014 at 6:53 pm - Reply

    For me, one of the very best things about having a blog and online business has been the freedom to be me and the satisfaction of serving and helping others. There is nothing to conform to, no person to answer to, other than myself, and the connection that allows me to have with my readers and followers is so much more pure. It is a beautiful thing!
    Dawn Golden recently posted…Forrest Gump Would Be A Great Blogger!My Profile

  5. Carolan Ross May 28, 2014 at 7:20 pm - Reply

    Sometimes that feeling of ‘having the life sucked out of you’ comes by surprise. Like you are all jazzed for awhile, then an unexpected conflict – can be tough to recover that original enthusiasm.
    Carolan Ross recently posted…Bundling Inventory on the RiverMy Profile

    • Leanne May 28, 2014 at 7:51 pm - Reply

      Do you think it’s easier to recover, though, when you’re on purpose and being yourself?

  6. Helene May 28, 2014 at 7:39 pm - Reply

    We’re of kindred spirit you and I – I love this post, and I LOVE that you’re supporting people in finding + pursuing their true purpose. Woot!

    When I began to crack that code — my whole business + life changed, and now like you — I too am helping people find their why + brand on purpose. I love sharing this road with you. 🙂
    Helene recently posted…Why STARTING WITH WHY is critical to building a business that STANDS OUTMy Profile

    • Leanne May 28, 2014 at 7:54 pm - Reply

      It seems that way (that we’re kindred spirits)! Mm. I love that your story is similar and that we’re helping people find their purpose and live it. It’s seriously the most amazing thing and so empowering for people.

  7. Llyane May 28, 2014 at 8:32 pm - Reply

    …helps you live your passion – makes you feel alive.
    It is so important that, without knowing the purpose you can’t really stay in the game for too long. It’s crucial – thanks so much for this!!
    Llyane recently posted…Are you French-manners ready? (Greeting)My Profile

    • Leanne May 29, 2014 at 9:22 am - Reply

      Thanks, Llyane! Yes – – totally makes you fee alive!

  8. Chelsea May 29, 2014 at 3:26 am - Reply

    Great blog – I love this!

    It’s so true, when you’re the real you, people do resonate with you. I’ve found that I’ve tried to fit in with people, client, but that only lasts for so long. And so in someway you become a fraud, and then you meet others who reflect this.

    Thank you for your food for thought, a great way to start the day.

    Chelsea from the Simple Blogging Network.

    • Leanne May 29, 2014 at 9:23 am - Reply

      Hi, Chelsea! Yes . . . feeling like a fraud is a great way to describe it.

  9. Beth Hewitt May 29, 2014 at 3:11 pm - Reply

    Love it, Love it, Love it!

    No seriously everything about this post was just so spot on. The meaning of life, to find out who the heck you are, to embrace you and make you happen.

    That is all,

    Beth 🙂
    Beth Hewitt recently posted…How to Write a Blog Post in 25 MinutesMy Profile

    • Leanne May 29, 2014 at 3:40 pm - Reply

      Thanks, Beth! Awesome, enthusiastic comment :).

  10. Kimberly Gypsy LoSavio May 31, 2014 at 11:12 pm - Reply

    I am finding that the more authentic I am with myself, the more authentic I am with others and I’m also realizing that as I move forward I am finding the right people to help, to work with and to learn from. I’ve also gotten so much better at boundaries which has been helping tremendously as well.
    Kimberly Gypsy LoSavio recently posted…WordPress Wednesday ~ Happy 11th Birthday, WordPress!My Profile

    • Leanne June 1, 2014 at 8:31 am - Reply

      It’s so awesome when there’s not a discrepancy between how you are with yourself and how you are with others. For many people, the two are split.

  11. peter pocklington June 1, 2014 at 9:11 pm - Reply

    Leanne, AWESOME post. I have had difficulty over years looking for something deep and altruistic about my ‘purpose’ and find that I am not alone as so many others I work with have difficulty being specific. However it is so fundamental that Napoleon Hill, the God-father of many success stories. makes it number one in his self-confidence formula. Thank God I found someone who coached me through that ‘hang=up’. Know your purpose, know your business. know your business purpose. There’s no life better than a purpose-driven life because it provides ENERGY… Thank You, Thank YOU, THANK YOU. prp
    peter pocklington recently posted…JOURNAL OF A LIFE – We Are Off To The RhinelandMy Profile

    • Leanne June 2, 2014 at 8:40 am - Reply

      Hi, Peter! Thanks for your comment! I’m glad you found someone who coached you and I agree about the energy that comes from a purpose driven life. Absolutely!

      I like what Napoleon Hill has to say. When I talk about purpose, I’m talking about something different than what he refers to, though (at least as I understand it). He says, “I know that I have the ability to achieve the object of my Definite Purpose in life, therefore, I DEMAND of myself persistent, continuous action toward its attainment, and I here and now promise to render such action.” In Hill’s teachings, how I understand things is that this purpose is a desire or aim or goal to achieve. What he teaches is great for a goal. I agree. Purpose, though, is not a goal. It’s deeper than that. It’s your reason for being and it can be expressed through everything you do in life, all through your life. If purpose was a goal, what would happen when that goal was achieved? Would you then have no purpose? Or would your purpose change?

      What are your thoughts?

      • peter pocklington June 3, 2014 at 4:38 pm - Reply

        In my opinion you are entirely accurate in your assessment that a purpose is different from a goal. I feel that the conclusion that Napoleon Hill saw it so is inaccurate, though I probably came to the same conclusion myself at one time. Thank heaven I took his advice and continue my studies in various MasterMind groups. I also had the privilege of receiving the CarnegieToHill interviews that add a dimension from Hill’s initial sponsor and source. There are many examples in both works that illuminate your premise that purpose goes beyond goals, as evidenced by the examples he gives. Indeed Goals are more related to his Chapter on Organized Planning, don’t you think.
        peter pocklington recently posted…Words Matter In TimeMy Profile

        • Leanne June 4, 2014 at 7:50 am - Reply

          Yes, I’d say goals are much more related to that chapter. When you’re expressing your purpose, you can set goals . . . and then what Hill is saying comes into play. It’s just that purpose itself isn’t a goal. It sounds like you’ve had a positive experience with mastermind groups. I have as well. They can be extremely powerful.

  12. Marquita Herald June 2, 2014 at 8:20 am - Reply

    Well said Leanne. I think a lot of people struggle with the whole concept of “being authentic.” The point you’ve made so well is it’s not only important but when you find that place, it makes the entire process much easier and more pleasant. Thanks for the inspiration.
    Marquita Herald recently posted…Everyday Heroes Who Give Us HopeMy Profile

    • Leanne June 2, 2014 at 8:43 am - Reply

      Hi, Marquita! Exactly — well said :).

  13. Monna Ellithorpe June 2, 2014 at 8:26 am - Reply

    Hi Leanne,

    Great post with great advice. Personally I have never tried to be something I’m not; to put it bluntly, it just takes too much work to be someone else. lol

    I think a lot of people can see through the act if they stay around long enough.

    Have a great day. Monna
    Monna Ellithorpe recently posted…Cross Posting – 6 Part Social Media Series – Twitter #1My Profile

    • Leanne June 2, 2014 at 9:05 am - Reply

      Monna, it absolutely takes too much work to be someone else! A lot of people do it for many reasons, though. Awesome that you never did!

  14. donna merrill June 2, 2014 at 9:42 am - Reply

    Hi Leanne,

    Spot on girl! I can only be myself. Whoever is attracted to that will surely be someone I could work with. If I were “faking it to making it” I would attract those who would be insincere. Who the heck wants that?

    I’ve learned this decades ago with my off line business. Call it the Law of Attraction, or whatever, but being me brought me clients I love…and still do.

    I love helping others, that’s my thing, BUT….others that want to help themselves. There is a big difference whom I attract. I don’t get the naggers, the helpless, the “do it for me because you are so smart” They are the stagnant ones. I will only waste my time and their money working with them.

    Am I mean? No…just honest! 🙂

    donna merrill recently posted…Entrepreneurs Have Holidays TooMy Profile

    • Leanne June 2, 2014 at 9:58 am - Reply

      Hi, Donna! Not mean at all. I love that. You’re exactly right. SO well said :).

  15. Moira Hutchison June 11, 2014 at 10:23 am - Reply

    I love this post Leanne, and I resemble it too :). It’s really important to me to show up being completely me – with no facades or role-playing… I trust that the people who want to work with me will resonate with my message and those who don’t will go seeking someone else. Getting a handle on our reason for being is essential to living an engaged life.
    Moira Hutchison recently posted…Get Your Life on Track (Part 2 of 4)My Profile

    • Leanne June 12, 2014 at 8:21 am - Reply

      Very well said, Moira! That’s exactly it – – we attract those who resonate with who we are, so it’s best to be who we really are.

  16. Tanja June 12, 2014 at 1:36 am - Reply

    “So, if my husband were to walk in right now and listen to me filming this video, I wouldn’t want him to be like, ‘Dude, Nik, that is not how you talk.’”

    This is something I REALLY learned last year during the period of time I now refer to as “Swearing-gate”. I lost a few subscribers who were uncomfortable with the fact that the authentic me uses four-letter words occasionally; but I gained a whole lot more, and I feel so much more comfortable being my authentic self now.

    Thanks for an awesome post!


    Tanja recently posted…4 newsletter marketing myths that might surprise youMy Profile

    • Leanne June 12, 2014 at 8:23 am - Reply

      Tanja, I hear ya about the swearing thing. Authentic me swears, too (a lot). It’s so much better to just be ourselves and attract the people who are cool with that.

  17. steffie June 12, 2014 at 6:55 am - Reply

    Love the quotes in this post Leanne and they are so very true. Although it might be hard to follow our true purpose when we finally allow ourselves to this people do pick on that. To me it feels like spreading pure joy. It is awesome how you help us find this in ourselves.
    steffie recently posted…Why the first quarter moon can drain your energy.My Profile

    • Leanne June 12, 2014 at 8:24 am - Reply

      Hi, Steffie! I love the quotes, too. And I love how you wrote, “like spreading pure joy.” So true!

  18. William Amis June 17, 2014 at 6:32 pm - Reply

    This is simply helping lots of people understand to be yourself 100%. If can not go the the bathroom mirror and be satisfied with the person looking back. Then, stop acting like everyone else. Be you and stand out in the crowed.

    I am different and know it. I love to help people and they say I am to the point. I am rough sometimes and crazy the next. That is all me. I do not change based on some people’s feelings. I my hurt by telling the truth. Yet, to sugar coat something, is not me. So, beyond loosing people along the way through my life journey. I will always take truth and be myself, over all.

    Thank you for telling us. It is OK to be different and unique.
    William Amis recently posted…Establish, Look and Be A Company!My Profile

    • Leanne June 18, 2014 at 6:50 am - Reply

      It’s definitely OK to be different and unique. It’s awesome and it’s necessary. Thanks for your comment!

  19. Devin Bisanz June 18, 2014 at 1:54 pm - Reply

    I like the Nikki Elledge Brown quote. I think it is important that we go through our embarrassing, awkward phases so that we can get over being embarrassed. I had a mentor who often said, “When people are happy they act the same, talk the same, and use the same encouragement. But you never really get to know somebody until you see how well they pick themselves up from the times when life sucks.”

    • Leanne June 18, 2014 at 2:28 pm - Reply

      Hi, Devin! Thanks for commenting! The sucky times can show who we are in the sense that we might not show certain parts of ourselves until we’re in those kinds of circumstances . . . and then some maybe less-than-desirable characteristics come out. Yet, we’re all at different points of growth and just because we don’t pick ourselves up well in a tough time (as judged by someone else), doesn’t mean that’s who we are . . . or that we won’t grow in that area in the future . . . or that it’s not OK to have those qualities as part of who we are. I think it’s a more complex situation than it seems.

      • Devin Bisanz June 18, 2014 at 7:47 pm - Reply

        Maybe the situation is easier than it seems? 🙂

  20. Leslie Keffler June 18, 2014 at 9:00 pm - Reply

    Great blog blog post and quotes! I also love your image. Did you create it yourself? Be yourself is something l’m always telling my kids. I need to pay more attention to this valuable lesson in my own business.
    Leslie Keffler recently posted…Tips for Finding the Perfect AssistantMy Profile

    • Leanne June 19, 2014 at 12:01 am - Reply

      Awesome that you’re teaching this to your kids! Thanks for your comment. Do you mean the paint splat? No. I bought that on iStock. But I did the header and other things.

  21. Yorinda Wanner July 4, 2014 at 12:23 am - Reply

    Hi Leanne,
    you are making some great points!

    Being ourselves is so important and other people will pick it up if we are putting on an act.
    Lately I have been more ‘myself’ yet I am still finding out who that really is.
    I stopped putting on an act. Authenticity is important to me.

    Thank you for sharing your expertise!
    Love and Light!

    • Leanne July 4, 2014 at 10:37 am - Reply

      Finding out who we are is a process, for sure, and it’s great that you’re in that process and not putting on an act. Thanks for your comment, Yorinda!

  22. Mark January 6, 2015 at 3:47 pm - Reply

    Mighty spot on Leanne!

    Being “authentic” just seems to be the shortest distance between two points! After all, if we send out and project the wrong message to the wrong people, we only end up interacting with the wrong people!
    So as you’ve suggested, let’s just cut tho the chase and keep it real from the get go!

    What a fabulous message and really great advice! Thanks so much for sharing it!
    Mark recently posted…So What Lesson Can Some Ski Masked Wearing Shoppers Teach You About Building Trust Online?My Profile

    • Leanne January 7, 2015 at 7:28 am - Reply

      You summarized things well, Mark! Thanks for your comment :).

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