You may not have thought about how being you impacts your business.
You might not have considered the impact that knowing and living your purpose can have on your business.
Or it might be something you think about all. the. time. because you feel a disconnect between who you really are and who you’re being, or between that meaning you crave in your life and the business you’re actually building.
The thing is that being you and living your purpose is foundational.
“The ONLY way you’re going to become the you who you’re supposed to be, the ONLY way you are ever going to find fulfillment and true soul satisfaction in your business and the ONLY way you’re going to create financial wealth? Is by being whole-heartedly, passionately, messily, but abso-freaking-lutely you.” ~ Kat Loterzo
That’s a pretty awesome quote.
And very true.
So, let’s look into it a little bit . . .
How Being You & Living Your Purpose Impacts Your Business
Your purpose is your reason for being.
It’s not a goal or a passion or a value or a passing interest.
It’s the very core of who you are . . . the core that you express through all you do . . . the ultimate expression of you.
Wouldn’t it just make sense that you’d want that as the foundation of your business?
It gives your business meaning.
It gives it a power, even.
A freedom of expressing who you’re here to be and what you’re here to do.
Of using your gifts.
Of sharing your message.
Of serving your clients.
And I think that’s amazingly freaking awesome!
So what about the being you part?
“So, if my husband were to walk in right now and listen to me filming this video, I wouldn’t want him to be like, ‘Dude, Nik, that is not how you talk.'” ~ Nikki Elledge Brown
That quote makes me giggle.
But it’s extremely powerful.
When Nikki said it, she was talking about how to attract your dream clients. She said that you need to know your value, know who needs that value, and then communicate that value to the people who need it in a “smart, authentic way” . . . in a way that’s the same as who you are in the rest of your life.
Why does that matter?
It matters because when you’re you, people resonate with you . . . or they don’t (which is also a good thing because then you attract the people who are perfect for you).
It matters because if you act like someone you’re not, you attract people who resonate with that instead . . . which isn’t who you are. They don’t actually know, like and trust the real you. And . . . you might not really like them either :).
And it matters because if you’re fake and you attract those people who resonate with that . . . and then act like your real self later . . . you blow your credibility and trust and your clients say, “Dude, you’re way different than I thought.”
Not a good thing.
It’s about integrity.
Plus, if you hide who you are or put on a “business face” or a “professional face” or another mask that you think is more appropriate, you put out an energy that inhibits your ideal, perfect, dream clients from knowing you and thinking you rock.
And, really, it screws up what you want to do in your business.
As the awesome Erika Lyremark wrote:
“When you are yourself in business, you attract exactly who and what you need.”
So . . . in the comments, let me know if you’ve considered the importance of being you and living your purpose in your business. Are you or are you not being you? And what has your experience of it been?